The idea behind someone being in your target market or
fine from one perspective, but do you remember the
Beatles, and if you do - do you remember when was the
first time that you heard their music?
I do - back in the 60's and I believe that the first
time I heard some of their songs I did not like them -
not that much, but then sooner or later they turned up
on the Ed Sullivan show, and hearing them with
thousands of screaming girls in the background changed
my listening capacity for what they were playing, and
then they came to Forest Hills for their first live
concert in the U.S. where they were flown in by
helicopter, and my Friend bought a whole row of seats
6 rows away from them and gave me my ticket free!
I went of course and will never forget the deafening
screams, the pink hair rollers the girls were throwing
down with their phone numbers and love letters stuck
in them and then there was the girl who was sitting
next to me, who when the Beatles got on stage and the
crowd jumped up with unbounded energy and I stood up
with all of the others around me, all of us standing
on the chairs, this girl, this complete stranger threw
her arms around me, I was thirteen at the time and too
embarrassed to remember anything else, but from that
time on at least I was intent on learning what those
words and music were saying to the people there and
around the world and how I could tap into the
"electric juice" as I thought of it, that electrified
my entire world eventually, because I saw that even my
father, who at one time did not like that Beatle Music
stuff, eventually when it was toned down for his ears
as able to listen to it in a jazzed up way and maybe
some of it in it's original raw state as well.
So in reality, nobody in the beginning is part of
anyone's "market" until and unless they are exposed to
whatever it is that is being presented and
persistently enough, along with enough energy
enthusiasm and pier reinforcement so that they soon
become willing at least to listen to what is
happening with the girl next door! And then the music
become part of them!!!
This if course is my opinion, but even one of the
Rockefeller's has a quote right their in Rockefeller
Center about persistence being the most important key
to success - so I certainly hope eventually that you
become one of my fans:
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